EVERY FIDDLE HELPS?

Latest shot in Tesco’s gripping price war with Asda is a promise to refund twice any saving in price on a “comparable shop” that shoppers can prove they would have enjoyed by going to Asda.

Question one. Who decides how many items constitute a “shop”? Answer. Tesco management.

Question two. Who decides what constitutes “comparable”? Answer. Tesco management.

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