INSTANT BARGAINS

Those happy with instant coffee, rather than the more expensive fresh ground stuff in all its variations the coffee shops are doing so well with, are finding the price dropping in supermarkets as sales shrink.

According to market research company Mintel sales of filter coffee have increased by 49% in the last five years, against a drop of 36% in sales of the instant stuff, this the result of the preference of the younger consumers.

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